Panbet Limited is a UK-licenced bookmaker, operating retail betting shops. Founded in 2000, its operations are regulated by the UK Gambling Commission. Panbet Limited also offers support services for online betting and gaming websites, and

Over the past 15 years, Panbet Limited has grown into a successful and diverse operation. Panbet Limited provides services to and websites. Through the and websites, Panbet Limited serves over 750,000 customers in nine languages and 94 countries.

  • Industry:

    Betting and Gaming

Why join us?

Panbet Limited offers fantastic career development opportunities. If you are talented, we will quickly spot your potential and give you opportunities to shape your career. We invest in our people and facilitate internal moves and promotions, so you might join as a Customer Services Agent in January and move to our Finance team in August. Career development at Panbet is not an empty phrase. Most of our managers joined the Company in junior roles and progressed through the ranks. Your progress will depend on your dedication, abilities and on what aims you set or yourself. If you aim for the sky, we will give you every opportunity to stretch yourself and develop your skills and knowledge. We want you to succeed, so if you are ambitious and embrace new challenges, we will give you all the support you need to realise your potential.

We believe that great service starts with happy and focused employees. We are ambitious and we’re always looking for new business opportunities. We work hard to create an environment where each individual can make a meaningful contribution to the success of the Company. What you do really matters and all ideas and suggestions are encouraged and respected. Our people work as a team. If you need help, you know that all you need to do is ask. Teamwork and mutual support are a way of life at Panbet. We have a fun, relaxed and family-like atmosphere and our busy kitchens are a real social hub in the heart of Hove.

Inclusiveness is a key part of the Company’s DNA. We’re continually working to ensure that people from all walks of life feel comfortable here, bring their personalities to work and thrive. We believe that by putting together people from very diverse backgrounds and with different life experiences, we can build a creative environment that fosters innovation and enables us to find the best solutions for our customers. Our employees are a diverse mix of people, making our office a vibrant and exciting place to work. We currently have employees from 17 nationalities working in Panbet Limited’s head office in Hove.

We believe that great work should be recognised and fairly rewarded. We will challenge you to do your best every day. In exchange, you will be given a competitive salary and great benefits. The more you achieve, the more you will earn. Specific benefits that form part of the employee’s benefit package are tailored to individual job roles. Some of the benefits available include:

  • Discretionary bonus scheme based on individual performance, up to 15% of the basic salary (selected departments)
  • Pension Scheme
  • Free parking
  • Referral bonus
  • Season Ticket Loan
  • Childcare Vouchers Scheme
  • Bike Scheme
  • Mobile Scheme
  • Computer Scheme
  • Eye Care Vouchers
  • Flexi hours (selected departments)
  • Holiday entitlement above the statutory minimum
  • Paid sick leave above statutory minimum
  • Company social events
  • VIP experiences at high profile football clubs
  • Legal Services
  • Next Jump Scheme offering discounts on everyday shopping

In addition, Senior Managers may be entitled to the following:

  • Discretionary bonus scheme based on individual performance, up to 25% of the basic salary (depending on the role)
  • Discretionary bonus based on Company’s performance (depending on the role)
  • Portfolio of flexible benefits

We are committed to customer satisfaction. We do not compromise on speed of service. We listen to our customers.


We believe that great work should be recognised and fairly rewarded. We will challenge you to do your best every day. In exchange, you will be given a competitive salary and great benefits. The more you achieve, the more you will earn. Specific benefits that form part of the employee’s benefit package are tailored to individual job roles. Some of the benefits available include:

Noticing and protecting the vulnerable

We take personal responsibility to support those who need help. We are ethical and treat people fairly. We always do the right thing.

Being accountable

We take ownership of issues and challenges. We deliver on our promises. We are honest. We admit and learn from our mistakes.

Endless drive and commitment

We go the extra mile and do not give up easily. We have a positive attitude. We are always striving to improve. We embrace change.


We go the extra mile and do not give up easily. We have a positive attitude. We are always striving to improve. We embrace change.

We are a People’s company. We cooperate and find solutions together. We support our colleagues. We are approachable and share our knowledge. We treat people with respect. We give feedback kindly and with consideration.

meet our team in hove

We have recently moved into a shiny new office, so that all our teams can work together under one roof. Currently, our Hove office houses approximately 160 employees, including:


We’re hiring!
We’re always on the lookout for enthusiastic, innovative and dedicated people, who want to fast track their careers in the online gaming industry. We regularly publish our vacancies here, so keep an eye on this page if you would like to work for us.

Current vacancies

There are no current vacancies in this area.
There are no current vacancies in this area.
There are no current vacancies in this area.
Reports to:

Head of Affiliates

Purpose of the Role:

To use web analysing and web serving tools in order to analyse the performance of campaigns and identify strategic opportunities.

Key Responsibilities:
  • Identifying what data should be captured and tracked and establishing baseline metrics to give the Marketing team insight into user behaviour across the product portfolio.
  • Specifying and project managing implementation of tracking tags across all products, to ensure that all campaigns and site developments are effectively tracked and monitored.
  • Acting as the key stakeholder for all tracking related to marketing acquisition campaigns.
  • Assisting with building specification for an in-house tracking and ad-serving tool, by identifying areas for improvement and optimisation.
  • Managing tools and reporting systems to support and optimise performance.
  • Ensuring that all required reporting measures are in place to accurately establish and communicate the impact of each new campaign and site development.
  • Manipulating data to make it usable for analysis by summarizing data points, creating new metrics, and addressing data quality issues.
  • Proactively mining data and conducting analysis to provide insight into marketing and product opportunities.
  • Analysing specific issues regarding campaigns and site usage behaviour, and making recommendations for improving conversion, customer retention and customer profitability from the campaigns, site design, product and mapped customer journeys.
  • Designing and building models to forecast future performance and trends based on current data.
  • Working closely with Marketing, UX and Product & Marketing team and key stakeholders in order to define and automate website/customer behaviour reporting helping them to identify site, product and campaign enhancements.
  • Ensuring that key indicators are reported and communicated.
  • Building and maintaining reporting dashboards.
  • Responding to ad hoc reporting requests.
  • Creating campaigns via in-house Ad Server.
  • Supporting the Marketing team with competitive analysis as required.
  • Effectively collaborating with PPC, SEO, Affiliates, Marketing, CRM, UX and Product teams and ensuring that all stakeholders are kept in the loop.
Other Responsibilities:
  • Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry. Participating in training as appropriate to maintain own professional expertise and CPD.
  • Escalating issues to Head of Affiliates as appropriate.
  • Undertaking other reasonable duties as instructed by senior management.
Required Skills and Abilities:
  • 2 years’ experience with ad serving tools and web analysing, such as Google Analytics.
  • Strong IT skills, particularly Excel (i.e. pivot tables, table merges, interactive forms etc.).
  • Hands on experience in setting up and implementing web and data analytics tools.
  • Experience in combining data from multiple channels (mobile, desktop, tablet) to provide a comprehensive insight into the overall customer experience.
  • Working knowledge of A/B and Multivariate testing.
  • Good understanding of user journeys, usability and UI/UX.
  • Excellent analytical skills and experience in manipulating and analysing large data sets.
  • Ability to multitask and satisfy multiple workloads.
  • Resilience and ability to work efficiently under pressure.
  • Outstanding attention to detail.
  • Fluency in written and verbal English.
  • Excellent communication skills and ability to build strong working relationships.
  • Flexibility and adaptability.
  • Pro-active approach.
Desirable Skills and Abilities:
  • Degree level education would be an asset, but is not essential.
  • Interest in sports.
There are no current vacancies in this area.
Reports to:

CRM Manager

Purpose of the Role:

To assist the CRM Manager and Senior CRM Analyst in delivering a fast and efficient CRM operation.

Key Responsibilities:
  • Configuring and executing all CRM activity for the business, including email, direct mail, SMS marketing and site/mobile messaging.
  • Proofing all campaigns and ensuring that quality standards are met.
  • Driving forward performance of email marketing in terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribed rates.
  • Implementing testing from CRM meetings, to develop rich and dynamic content, subject lines and promotional offers.
  • Monitoring customer experience across all channels and making changes as required (through support teams), to ensure any sub-optimal items/processes/pages etc. are improved.
  • Continually improving creative techniques, performance and output/productivity levels.
  • Adhering to CRM planning calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines.
  • Ensuring timely and on target configuration and execution of CRM campaigns.
  • Effectively communicating on campaign definitions and builds, revising campaigns on a continuous basis and communicating any changes to the key stakeholders.
  • Ensuring that all campaigns are configured according to campaign definitions.
  • Ensuring the campaign builds are updated to reflect any changes to our products and key seasonal events.
  • Maintaining details of contract strategy, together with key information/data to support revisions/optimisation.
  • Maintaining consistent contact with customers and optimising customer journey across products and platforms.
  • Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns.
  • Driving flexible and creative CRM initiatives, in close alignment to CRM Analyst recommendations.
  • Supporting the CS and Product Teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc.
Other Responsibilities:
  • Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry, to ensure that Panbet is one-step ahead. Participating in training as appropriate to maintain own professional expertise and CPD.
  • Escalating issues to the CRM Manager and Senior CRM Analyst as appropriate.
  • Undertaking other reasonable duties as instructed by senior management.
Required Skills and Abilities:
  • Minimum 1 year experience in configuring communication across media of email, SMS, Push and Direct Mail.
  • Customer focus and commitment to excellent service.
  • Good working knowledge of Microsoft Office applications, particularly Excel and Access.
  • Good working knowledge in HTML coding for emails.
  • Advanced analytical skills.
  • Excellent verbal and written communication skills in English.
  • Accuracy and strong attention to detail.
  • Excellent numeracy and analytical skills.
  • Good report writing skills.
  • Proactive and results driven approach.
  • Good organisation and prioritising abilities.
  • Ability to multitask and work under pressure.
  • Exceptional creative thinking and problem-solving skills.
  • Good interpersonal and relationship building skills.
  • Ability to learn quickly in a changing environment.
  • Confidence and ability to deal with difficult situations.
Desirable Skills and Abilities:
  • Degree in computer science or equivalent through experience.
  • Recent experience in a gaming/betting executive role (CRM, Product or Operations).
  • Strong presentation skills.
  • Profound experience of managing stakeholders.

Working at Hibernian Football Club is a unique experience. The club was founded by Irish born football enthusiasts in 1875, and given the name "Hibernian", the Roman name for Ireland. Hibernian immediately became fully integrated into the Edinburgh community and established a reputation as a force in Scottish football. If you are passionate about football, this is an excellent opportunity to see football history in the making!

Our team of Customer Service Executives help deliver world-class sporting events by providing exceptional service at each and every match. We need a winning team to act as brand ambassadors and assist in processing bets in specially designed betting kiosks as well as in the impressive VIP suites.

You will be working as part of a fun, supportive and dedicated team to cover all the matches. Your duties will include:
  • Promoting the match day betting service;
  • Raising awareness of the special promotions;
  • Answering customer queries;
  • Processing bets before the match kick off;
  • Handling cash;
  • Maintaining records of all bets taken and ensuring that all bets are reconciled.
To be considered for the role, you must be:
  • Positive and enthusiastic, with a “can do” attitude;
  • Comfortable making basic calculations;
  • Honest and reliable
  • Confident and outgoing, with the ability to interact with colleagues and supporters;
  • Willing to learn new skills;
  • Dedicated to exceptional customer service;
  • Presentable, reliable and professional;
  • Able to work in a fast-paced environment;
  • Available to cover events at weekends and weekday evenings for the duration of the football season*;
  • Over 18.

Previous experience in Customer Service roles is required. Understanding of betting is desirable, but not necessary. Training will be provided to successful candidates.

On match days, your shift will last for 3 hours or longer if required.

You need to be available to work on the following dates: 14th July, 18th July, 21st July, 15th August, 22nd August, 29th August, 12th September, 19th September, 26th September, 3rd October, 17th October, 24th October, 31st October, 7th November, 14th November, 21st November, 5th December, 12th December, 19th December, 26th December, 2nd January, 16th January, 23rd January, 30th January, 13th February, 20th February, 27th February, 1st March, 5th March, 12th March, 19th March, 26th March, 2nd April, 9th April, 16th April, 23rd April, 30th April. Additional days may be required.

Salary: £7.00 per hour for the first three games, increasing to £8.00 per hour for all subsequent games.

To apply for the role, please send your CV and covering letter to

There are no current vacancies in this area.

To apply for any of the above roles, please send your CV and covering letter to

If you are interested in working for us, but cannot find anything suitable above, you can make a speculative application by clicking here

Marathonbet products and services

Sports book

Many sports, hundreds of matches, thousands of markets. Also lotteries and special markets, for example who will be the next James Bond? Or who will win the latest reality TV show?

Live in-play betting and live statistics

Live betting while the match/ tournament takes place. Lots of markets available including who will win the next point or score the next goal? Many with live TV feeds and live match stats.


Accumulator pool betting.


Bet via the Marathonbet app. Available for iPhone, iPad and Android devices.


Retail betting shop, affiliate and customer relationship management systems.

Marathonbet partners

In 2013, Marathonbet made its first move in sponsorship by orchestrating a principle partnership agreement with Fulham FC. The two-year deal was a club record for the Whites. Soon after, Marathonbet teamed up with Ukrainian Premier League side Dynamo Kyiv, with the company logo appearing on the back of the club’s shirts.

Following the success of these collaborations, Panbet’s Marketing team helped engineer further deals for Marathonbet in 2014, including partnerships with Hibernian, Tottenham Hotspur, West Ham United and Derby County. More recently, Panbet’s employees aided Marathonbet in extending its sponsorship portfolio even further, by securing betting partnerships with five-time European Cup winners Liverpool Football Club and 20-time champions of England, Manchester United.

What our people say

Olessia, Director

“The international gaming market is ever changing; new products, new markets, new technology and new legislation drive the Panbet Limited team to ensure that nothing grows stale. The constant desire to improve and reinvent our processes, policies and practices is not for everyone. We work 24 hours every day of the year. If you are looking for a quiet 9-5 paper shuffling number, then we have nothing for you. If you have an interest in sport, gaming, IT development, marketing, or delivering the best in customer liaison, and have boundless energy and enthusiasm, then give us a call. Experience is always welcome, but willingness, dedication and enthusiasm are also vastly appreciated.”

Niall, Senior Social Media Executive

“Working at Panbet has allowed me to grow in an exciting company and industry. During my time here, I’ve worked closely with Premier League clubs, players and managers, while creating engaging content with them, as well as developing our social media channels. The opportunities I have been given are unique and hugely rewarding.”

Tatjana, Customer Service Agent

“As a Customer Service Agent, my job is to solve customer issues via chat, phone or email in a polite and professional manner. I speak to clients from all over the world every day and I represent the brand. I joined Panbet recently without much knowledge of the industry, but the support you receive as a new employee is great. At first, it seems like there is a lot of information to take in, but the constant and instant help from colleagues and team leaders makes it easy to learn. The training programme is very comprehensive and well organised and after six months in my role, I have the skills and knowledge to fully contribute to my team. My job is very varied and interesting and I feel valued and appreciated at Panbet.”

German, IT Support Analyst

“Panbet has invested in my professional development and has given me an opportunity to enjoy an interesting job. The atmosphere in Panbet’s head office is great and everyone is friendly and supportive, which is very important to me. People genuinely get on well with each other and we often socialise after work. The Company also organises various activities on a regular basis, which is a great way to mingle with people from other departments.”

Christian, Online Casino Manager

“It’s great to work for a Company where you are empowered to develop your ideas and offered support and encouragement from senior management. The Company is very ambitious. It backs us to continuously explore new prospects and opportunities. As an employee of Panbet, I feel like I am part of this exciting journey.”

Gosia, Head of HR

“When you join Panbet, you’re not just another face in the crowd. The Company is always looking for new, exciting opportunities, and all ideas are valued and listened to. Panbet has extremely high standards and some of the brightest people in the industry work here. There is a feeling that what we do is at the cutting edge and it’s a great environment to be a part of. In some ways, working at our Hove headquarters feels like working for a small company, where everyone knows each other well and people are empowered to make a real difference. On the other hand, we’re part of a bigger group of companies and can benefit from all the advantages that come from it. I’ve never worked anywhere quite like it.”

Alina, Customer Service Manager

“Panbet is a delightful place to work. All employees are valued and given a chance to make a meaningful contribution. Working for Panbet gave me an opportunity to grow, improve and be recognised.”

Devon, Customer Service Agent

“In my role as Customer Services Agent, my main task is to assist customers with their queries and advise them on our products. It is a very busy environment and you need to be able to multitask if you want to succeed. It also helps if you have an interest in sports, because once you join the team, you will need to be aware of the key sporting events. My job is challenging and very exciting and I love my team. We spend a lot of time together and my team is like my second family. I particularly like our days out at the local sports games. “

Kamilla, Procurement Officer

“Panbet offers excellent opportunities for staff and is a wonderful company to work for! Our offices are located only a few minutes’ walk away from St Ann’s Wells Gardens and I often pop out at lunchtime to grab my lunch in the lovely surroundings of the park. We’ve just moved to a new office with fantastic facilities and I like the free, secure parking, which is available to all staff. I no longer need to worry about finding a parking space in the morning. We have a busy social calendar and celebrate birthdays and other occasions together. The key thing for me, though, is that the Company encourages everyone to develop their skills. A number of my colleagues have benefitted from professional courses that Panbet has supported.”

Iuliia, Payments & Fraud QA & PP Analyst

“I really enjoy working in my team. There’s a lot of friendly competition, but also plenty of office banter. If you’re stuck, you can be certain that someone will take the time from their busy schedule to help you out and share their knowledge with you. I’ve learnt a lot from my more experienced colleagues and I’ve never felt that I was thrown into the deep waters”.

Ester, HR Assistant

"I love working at Panbet, because every day is different. Things change constantly, so if you like a new challenge, you will feel at home here. There is a real focus on career development at Panbet. I joined the Company a few months ago as an Administrator and have learnt new skills every day. With all the training I’ve had and the support from my colleagues, my responsibilities have increased and my role keeps getting more and more interesting. The constant development within the Company is very motivating."

Ade, Training Officer

“There are a thousand and one companies where, if you have an idea and say “I could do that”, you will be told that maybe six months down the line it’s something that could be discussed further. Panbet is the kind of company that responds with – “Prove it – we’ll support you”. It’s easy going to work every day for a company full of great people, where you are encouraged to think outside of the parallelogram!”